From Torey Malatia President of Chicago Public Radio, about the response to 11 Central Ave from their listeners

I'm constantly amazed by our Chicago audience, and your understanding of them so far away in Boston. Counter to the conventional wisdom, the public radio audience is not resistant to well-crafted innovation and experimentation. More striking is that our audience expects us to be striving to be creative, to work harder to enrich their listening and living experiences. When your serial 11 Central Avenue is described by listeners in ever increasing numbers as an anticipated event within Morning Edition, during radio's most competitive time slot, something significant has happened. When those listeners in our area who live within the range of other stations running the NPR feed prefer ours specifically to hear your brief dramatic metaphor of modern life, you can take pride in a significant accomplishment. I hope 11's success continues apace. And I admire your insight that led to an enhancement that our audience enjoys.

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